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Case Study: How to Present a Technical Acquisition (Vector + RocqStat) on Your Product Site

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2026-02-05

10 min read

A practical template for announcing technical acquisitions on product sites—what to include to reassure customers and speed migration.

Hook: Turn acquisition anxiety into trust — fast

Announcing a technical acquisition or deep integration often triggers the same questions from your customers: What changes for my product? Will support continue? Is the roadmap still reliable? If you can answer these in one landing page, you reduce churn, speed adoption, and protect conversion rates. This case study and template — using Vector's Jan 2026 acquisition of RocqStat as a working example — shows exactly what to include on your product site to reassure customers about capabilities, roadmap, and support.

Why this matters in 2026

In late 2025 and early 2026, acquisitions focused on verification, timing analysis, and observability increased across automotive and safety-critical sectors. Vector's purchase of RocqStat (reported by Automotive World on Jan 16, 2026) is a textbook case: companies are unifying toolchains to reduce engineering overhead and improve certification readiness. For marketing teams, that trend means higher scrutiny from existing customers and prospects — and a short window to communicate continuity, technical details, and future value.

Key 2026 trends that change messaging

Integration-first buyer expectations: Buyers expect merged products to behave as a single, documented workflow within 3–6 months.
Certifications & safety: Certifications (ISO 26262, DO-178C) and WCET transparency are top trust signals in safety-critical domains.
Developer experience (DX) matters as much as features — SDKs, APIs, and migration scripts reduce friction.
Data privacy & provenance: Customers demand clarity about data sharing, IP, and team continuity.
Press + product pages must work together: A press release is not enough — product sites must convert and retain.

What customers need to see on your acquisition landing page

Make this your checklist. Each item below maps to customer concerns and conversion outcomes.

Clear headline and positioning

Start with a concise statement of the acquisition or integration and the benefit. Example: "Vector integrates RocqStat to deliver unified timing analysis and WCET estimation within VectorCAST." Keep this above the fold and tied to concrete user outcomes (e.g., "fewer certification cycles", "single toolchain for timing+testing").
One-sentence reassurance for existing customers

Immediately follow the headline with a bold reassurance: business continuity, contract terms, and support channels. Example: "All RocqStat customers will continue to be supported without interruption; your licenses and roadmaps remain valid."
Executive summary (What changed, why it matters)

Two short paragraphs that answer the "what" and "why": what the integration enables now and what is planned. Include an easy-to-scan bulleted list of immediate benefits.
- Unified workflow for timing analysis + test automation
- Faster path to certification with integrated WCET estimation
- Dedicated migration support and retained RocqStat engineering team
Technical integration details

Engineers and technical buyers want specifics. Include architecture diagrams, compatibility matrices, and integration milestones. Provide links to APIs, SDKs, and sample CLI commands.

Example sections to include:
- Supported versions (VectorCAST 2025.x, RocqStat 3.x)
- Integration model (plugin, native module, or cloud API)
- Data formats (trace formats, WCET reports, JSON schemas)
Roadmap with timelines

Publish a clear, time-boxed roadmap with milestones and what changes for customers at each stage. Use months or quarters — avoid vague terms like "soon".

Example roadmap snippet:
- Q1 2026: Team integration and continuity plan; migration playbook published
- Q2 2026: Early-access plugin for VectorCAST + RocqStat integration
- Q4 2026: Native unified build with certification templates
Customer support and migration plan

Give a step-by-step migration path and point to a dedicated contact. Include timelines, SLAs, and a rollback policy. Offer hands-on migration (free migration sprints) and a clear escalation channel.
Security, compliance, and IP handling

Address legal and security concerns head-on: data handling, IP ownership, export controls, and third-party certifications. Link to privacy and security documentation, and keep an incident playbook handy (for example, see an incident response template you can adapt for acquisition-related issues).
Proof points & trust signals

Use the right evidence: retained team members, customer quotes, logos, certification badges, and a mini-case study. For Vector + RocqStat, mention retention of StatInf’s team as a positive continuity signal.
Press release & media kit

Embed or link to the corporate press release (newsroom) and a media kit with logos, executive bios, and downloadable images for journalists. But do not stop here: product pages must convert.
FAQ and migration checklist

Publish a short FAQ focused on the highest-friction items: licensing, certification impact, timeline, and support. Include a migration checklist customers can copy.
Conversion path

Close with clear CTAs: Request migration help, Start an evaluation, or Download the migration playbook. Track clicks with UTM parameters and A/B test CTA copy and placement.

Example: Vector + RocqStat landing page outline (copy-ready)

Use this template as a starting point. Replace bracketed fields and technical specifics.

Hero

Headline: Vector integrates RocqStat to unify timing analysis and WCET estimation in VectorCAST

Subhead: Faster certification cycles, a single test-and-timing workflow, and continued support for existing RocqStat customers.

Primary CTA: Request migration support

One-liner reassurance

"All existing RocqStat licenses and support agreements remain in effect — immediate support is unchanged."

Executive summary (2 bullets)

What changed: Vector has acquired RocqStat technology and its engineering team to integrate timing analysis into VectorCAST.
Why it matters: Engineers now get an end-to-end path from WCET estimation to automated test reporting, reducing manual handoffs.

Technical snapshot

Integration type: Plugin-to-native migration (plugin available Q2 2026)
Supported flows: Static timing analysis → WCET report → Test-case generation
Compatibility: VectorCAST 2025.4+, RocqStat 3.x

Roadmap (public)

Q1 2026 — Continuity & support plan published
Q2 2026 — Early-access plugin; limited-customer trials
Q3 2026 — API harmonization and consolidated reporting
Q4 2026 — Built-in WCET estimation in VectorCAST release

Migration plan (short)

Submit migration request form
Schedule intake call with product engineering
Run a 2-week migration sprint (data mapping + CI integration)
Sign-off and production rollout with 30-day support

FAQ (copyable)

Q: Will my license change?
A: No. Your current license terms remain valid. We’ll contact you if any migration-related options are recommended.

Q: Will support change?
A: Support continues uninterrupted. Existing channels remain active; we added a dedicated migration team.

Q: How will this affect certification?
A: The integrated toolchain will include certification-ready artifacts and WCET reports to simplify audits; detailed certification guidance will be published in Q3 2026.

How to structure the press release page vs. the product page

Press releases and product landing pages have different purposes: reach vs. conversion. Use both, but optimize each.

Press release page: SEO for news terms (acquisition announcement, company names), Share-ready assets, executive quotes, and legal boilerplate.
Product landing page: Technical FAQs, migration playbook, conversion CTAs, and detailed roadmap. This is where you keep customers comfortable and collect leads.

"A press release gets eyeballs. A product landing page keeps existing customers and turns curious prospects into trials."

SEO and analytics tips for acquisition pages (2026)

Implement these to preserve traffic and conversions after a corporate event.

Canonicalize carefully: If you publish both a press release and a product landing page, canonicalize the page intended for organic ranking and use rel=alternate for news feeds. See a practical SEO audit + lead capture guide for common canonical and redirect pitfalls.
Schema.org markup: Add PressRelease and SoftwareApplication schema; include dates, images, and contact points. (See sample JSON-LD below.)
Retain legacy URLs: Keep old product pages live or 301 them to migration-specific pages to preserve backlinks and SEO equity — a key part of any redirect and retention strategy.
Tag CTAs: Use UTMs for segmentation by customer type (RocqStat_customer, VectorCAST_user, prospect).
Measure sentiment: Instrument NPS and support ticket volumes for 90 days and include them in stakeholder dashboards — combine product telemetry with audit and edge auditability signals for a fuller view.

Sample JSON-LD (press + product)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "PressRelease",
  "headline": "Vector acquires RocqStat to unify timing analysis in VectorCAST",
  "datePublished": "2026-01-16",
  "publisher": {
    "@type": "Organization",
    "name": "Vector Informatik"
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://yourcompany.example/product-acquisition-rocqstat"
  }
}
</script>

Customer reassurance templates

Copy-and-paste these into your site or emails. Keep language simple and specific.

Banner: "We’ve integrated RocqStat into VectorCAST. Click to see what this means for your licenses, support, and roadmap."

Customer email (migration invite)

Subject: Your RocqStat support continues — migration options available

Hello [Name],

Following Vector's acquisition of RocqStat, we want to reassure you: your license and support remain unchanged. We’ve created a migration playbook and offer free migration sprints to help integrate RocqStat into VectorCAST.

Request migration help: [link]

Best,
The Vector Migration Team

Support page snippet

"All RocqStat support channels remain active. A dedicated migration team is available for enterprise customers — request support here."

Measuring success and minimizing churn

Track these KPIs for 90–180 days post-announcement:

Support ticket volume and top-issue topics
License renewal rates for affected customers
Migration requests and trial activations for integrated functionality
Organic search ranking for acquisition and product terms
Conversion rate on the migration CTA

Set an internal 30/60/90 day plan to address top customer concerns. For example: within 30 days, publish the migration playbook; within 60 days, run 10 pilot migrations; within 90 days, publish integration metrics and a second roadmap update.

Advanced strategies and future predictions for 2026+

As toolchains continue to consolidate, expect buyers to pick vendors offering:

Interoperable SDKs that adapt to custom CI/CD
Certification accelerators (prebuilt artifacts for audits)
Embedded observability for timing and functional behavior
Low-friction migration-as-a-service offers that include engineering resources in the contract

For marketers and product owners, that means acquisition pages must evolve into active migration hubs, not passive news posts. Buyers will evaluate these pages like they evaluate product trials — for security, documentation, and clear next steps.

Case study highlights: Applying these tactics to Vector + RocqStat

From the Automotive World report (Jan 16, 2026) we know Vector intends to integrate RocqStat into VectorCAST and retain the StatInf team to ensure continuity. Translate that into your landing page tactics:

Lead with team continuity — immediately communicate retained personnel to signal expertise retention.
Publish a migration playbook showing how RocqStat artifacts map to VectorCAST workflows.
Highlight safety and WCET workflows — show example reports and certification artifacts to reduce audit fears.

Checklist: Launch-ready acquisition landing page

Before you publish, verify these items are complete:

Headline + one-line reassurance above the fold
Executive summary and 3–5 immediate benefits
Technical integration overview and compatibility table
Public roadmap with dates
Migration plan + request form
Support & escalation contacts
Press release + media assets
FAQ and downloadable migration playbook
Schema markup and analytics tracking
Retention of old pages (redirect strategy)

Final notes: tone, transparency, and timing

Be transparent about what you can commit to and what’s aspirational. Customers prefer realistic timelines over overpromises. Use specific dates where possible and commit to a cadence of updates (e.g., monthly roadmap updates for 6 months).

Call to action

Use the template above to publish a conversion-focused acquisition page today. If you need a ready-to-deploy page bundle (HTML + JSON-LD + migration playbook + email templates), request our Launch Playbook for acquisitions and integrations — designed for fast time-to-market and low churn.

Get the Launch Playbook: Request a template bundle or a site audit to optimize your announcement and migration flows.

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